Tuesday, April 8, 2014

Phase One

We rolled out phase one of our networking efforts this week. Since we are forgoing working with an agency this time, we have to actively look for an adoption situation ourselves. That means getting the word out by any means necessary.

We created a Facebook page for our adoption. Go LIKE and SHARE it. Word of mouth is a powerful tool. If you share it with your friends and they share it with their friends, we could potentially reach 1,000s or even 10,000s people in a short amount of time. You never know who will know someone thinking about adoption and then think of us.

Please Like and Share our Facebook page: Facebook.com/marlonandjenniferadoption

We also placed targeted ads on Facebook. You can set a budget and perimeters for the ads. You can use up to six different photos for the ad and we directed the click through to our personal website, marlonandjenniferadoption.com. It's interesting to see that one photo of us is more popular than another. That's really useful information.

Next, we went old-school and placed newspaper ads. One ad ran in our hometown newspaper in Virginia and the other two ads ran in small local papers in New York, but outside the NYC area. We'll run them for a week or two and see if we get any response.

We can't leave out Twitter! Introducing our new Twitter account, @MarlonJennAdopt. You know the deal, go follow us. I am not sure how I am going to keep up with three Facebook and Twitter accounts. I need to get a social media system or an intern.

We've been listed on the Adoptimist website for awhile. We switched to a Featured account (which you pay for) to see if we get more looks this way. We need to freshen this page up with some new pictures. Soon...

I feel like we are starting over, yet we've been doing this for almost three years. Waiting and (not)adopting has been such an emotional roller coaster. We want to be a regular family, gushing about first steps, snapping photos on the first day of school, going to dance recitals, soccer games or whatever they are into. You know, sharing laughs at the dinner table or tucking them in at night. As each day passes, I start to doubt if it will ever happen for us. Maybe expectant parents won't like us because we live in NYC or that we aren't super rich. I see other people's ads "promising" that the child will have a happy life and will go to the best schools. I don't think anyone can really make those kinds of promises. We can promise that we'll always parent the best we can, love them with all of our hearts and honor their adoption story. The rest is the surprise of life.

I am excited about the possibility of another match, but really nervous too. The disappointment and heartbreak of losing the twins was almost too much for us to bear. I keep thinking about the advice we got from an adoption conference that we attended - the next situation isn't the last situation, so keep an open mind and open heart. So with that, we move forward.

Look out for phase two!

If you or someone that you know is considering adoption, please don't hesitate to share our information or contact us. Click here for more information about building our family through adoption. Thank you for thinking of us.

No comments:

Post a Comment

Thanks for reading Two Cats and a Cradle!

Note: Only a member of this blog may post a comment.